| Título | A New Warrior (Board) |
| Agencia | DDB Paris |
| Campaña | The New Rainbow Warrior |
| Anunciante | Greenpeace |
| Marca | Greenpeace |
| Fecha de primera difusión/publicación | 2011 / 1 |
| Sector Empresarial | Medio ambiente y ecología |
| Lema | The Earth Needs a New Warrior: It Needs You |
| Filosofía | <!--[if gte mso 9]><xml> Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> Greenpeace International launched a website created by DDB Paris, where friends, supporters and those on the look-out for an original gift that says "lets save the planet together" can purchase a piece of the new Rainbow Warrior. A unique 3d design allows visitors to explore all areas of the ship. There are thousands of items for sale - everything from shower heads to scuba gear, knives and forks to zodiac boats. Shoppers will be rewarded with a certificate of purchase and can have their name added to a dedication wall on the real Rainbow Warrior, currently in construction in Germany. The site also includes the architectural plans for the boat and allows visitors to follow construction live via a webcam installed at the shipyard. |
| Medio | Case Study |
| Más información | anewwarrior.greenpeace.org |
| Director creativo | Alexander Kalchev |
| Responsable de conceptos / redactor | Olivier Lefebvre |
| Director artístico | Benjamin Marchal |
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