Título | This Unpredictable Life |
Agencia | Wieden+Kennedy |
Campaña | This Unpredictable Life |
Anunciante | Honda Motor Co., Ltd. |
Marca | Honda Jazz |
Fecha de primera difusión/publicación | 2011 / 2 |
Sector Empresarial | Automotor |
Sinopsis | A ground-breaking digital App- which introduces, for the first time ever, the functionality to enable users to "play" with a television commercial using a mobile phone, in real time. The app. has been created in conjunction with Gravity Mobile, which uses innovative technology to allow viewers of the film to "catch" the featured, animated characters simultaneously with the commercial appearing on screen. |
Medio | Mobile Advertising |
Director de publicidad | Ian Armstrong |
Director de publicidad | Ellie Tory |
Director creativo | Sam Heath |
Responsable de conceptos / redactor | Sam Heath |
Director creativo | Chris Groom |
Director artístico | Chris Groom |
Productor de la agencia | James Guy |
Director de cuentas | Paulo Salomao |
Productora | Nexus Studios |
Realizador | Smith & Foulkes |
Productor | Tracey Cooper |
Director de producción | Jo Bierton |
Postproducción | Time Based Arts, London |
Sonido | Wave Studio |
Empresa de creación sonora | Aaron Reynolds |
Lead Flame Artist | Mike Skrgatic |
Lead Flame Artist | Sheldon Gardener |