| Título | Godfather Ketchup |
| Agencia |
Mark/BBDO
|
| Campaña |
Ordinary Things, Extraordinary Taste - Heinz
|
| Anunciante |
H.J. Heinz
|
| Marca |
Heinz
|
| Posted | Agosto 2006 |
| Producto |
Ketchup
|
| Sector Empresarial | Mayonesa, ketchup, mostazas
|
| Lema | Ordinary Things, Extraordinary Taste |
| Sinopsis | The tomato with Heinz ketchup label. |
| Filosofía | The advertising focuses on the high quality and taste irresistibility of the Heinz ketchup. As the market was driven by rather low quality products we strongly concentrate on the communication of freshness and high quality ingredients which the Heinz ketchup is made of. |
| Problema | Ketchup category in the Czech Republic was strongly driven by no name local producers. Their success result from the usage habits (i.e. ketchup was mainly used for warm dishes preparation as basis for sauces). Premium brand such as Heinz was perceived as high quality product, however, teh usage was extremelly low. |
| Medio |
Prensa y publicaciones
|
| Mercado | República Checa, Eslovaquia |
| Director creativo |
Martin Holub
|
| Director artístico |
Vladka Feyrerova
|
| Responsable de conceptos / redactor |
David Brada
|
| Diseñador gráfico |
Jiri Kubik
|
| Fotógrafo |
Emil Bratrsovsky
|
