ARCD - "Unlock tragedy: red"

McCann-Erickson Frankfurt

McCann-Erickson Frankfurt Frankfurt am Main, Alemania

Premios

1896

This ad is part of the ACT Responsible Collection

Marca: ARCD
País: Alemania

Anunciante: Auto- und Reiseclub Deutschland

Título	Unlock tragedy: red
Brief	Globally, nearly 1.25 million people die in road accidents each year. Among these heartbreaking numbers, cellphone distraction rates are alarmingly high. As an automobile club and a responsible corporate actor, ARCD (Car and Travel Club Germany) decided to raise awareness about this matter, showing that the short time you take to unlock your phone is enough for a tragedy to happen.The ad shows the tapping necessary to unlock a cellphone. Each number/image represents one step forward in time, implying that a couple of microseconds on the screen equals to several meters in the road. Although short, that time can prove fatal to anyone or anything in the way, harming any biker, pedestrian, car or pet that one might encounter
Agencia	McCann-Erickson Frankfurt
Campaña	Don't unlock tragedy
Anunciante	Auto- und Reiseclub Deutschland
Marca	ARCD
Fecha de primera difusión/publicación	2021 / 4
Sector Empresarial	Transportes, viajes y turismo
Lema	Accessing your phone can take up to two seconds. Don't unlock and drive.
Sinopsis	Globally, nearly 1.25 million people die in road accidents each year. Among these heartbreaking numbers, cellphone distraction rates are alarmingly high. As an automobile club and a responsible corporate actor, ARCD (Car and Travel Club Germany) decided to raise awareness about this matter, showing that the short time you take to unlock your phone is enough for a tragedy to happen. To bring this idea to life, we used a real smartphone layout, where each number/image represents one step forward in time, implying that a couple of microseconds on the screen equals to several meters in the road. Although short, that time can prove fatal to anyone or anything in the way.
Medio	Prensa y publicaciones
Director ejecutivo de creación	Donovan Bryan
Managing Director	Jens Eberth
Director artístico	Martino Monti
Responsable de la creación	Sebastian Hardieck
Director creativo	Damian Nunez
Communications Director	Jerome Cholet
Responsable de conceptos / redactor	Belen Russomanno
Responsable de la creación	Goetz Ulmer
Responsable de cuentas de agencia	Corinna Heinmoeller
Communications Manager	Karin Stelzner
Fotógrafo	Matthaeus Walotek