Título | Be Unbordered (133s) |
Agencia | Cossette |
Campaña | Be Unbordered |
Anunciante | Flight Centre Canada |
Marca | Flight Centre Canada |
Posted | Noviembre 2021 |
Sector Empresarial | Transportes aéreos, de carreteras y marítimos, ferrocarriles |
Sinopsis | For most Canadians their two-weeks of vacation is precious. They are reluctant to trust travel planning and booking to anyone but themselves. Flight Centre believes in the power of travel and understands the importance of every trip. This campaign encouraged travellers to escape the monotony of routine travel and Be Unbordered by working with Flight Centre to create unique travel experiences.By stepping out of our ‘comfort zone’ and encouraging people to step out of theirs, we differentiated the Flight Centre brand leading to a dramatic increase in brand awareness and interest, and brought the fading brand back to life. |
Medio | Web Film |
Director de publicidad | Gavin Miller |
Director de publicidad | Aaron Stubbings |
Director de publicidad | Michelle Suggett |
Global Chief Creative Officer | Peter Ignazi |
Associate Creative Director / Art Director | Spencer Dingle |
Associate Creative Director/Copywriter | Jordan Hamer |
Director del grupo de creación | Luis Coderque |
Productor de la agencia | Erica Metcalfe |
SVP Strategy Director | Rosie Gentile |
Strategy Director | Geoff Gingerich |
Strategist | Michael Szego |
Director de cuentas | Dianne Kim |
VP, Client Leader | Anabella Mandel |
Realizador | Joachim Back |
Director de fotografía | Sebastian Blenkov |
Productor delegado | Lola Ramirez |
Productor ejecutivo | Gigi Realini |
Montador | Raj Ramnauth |
Colorista | Andrew Exworth |
VFX Artist | Jiri Kilevnik |
Casting | Thom Hammond |
Ingeniero de sonido | Jared Kuemper |
Music Licensing | Berkeley |
Business Director | Laura Lewandowski |
Associate Strategy Director | Alex Buckby |
Media Strategist | Eric Cheung |
Director de publicidad | Karina Gill |
Director de publicidad | Allison Wallace |
Postproducción | The Vanity |
Postproducción | Partners Film |