VG News App - "Wolf Issue"

SMFB

SMFB Oslo, Noruega

2912

Título	Wolf Issue
Agencia	SMFB
Campaña	Wolf Issue
Anunciante	VG
Marca	VG News App
Fecha de primera difusión/publicación	2017
Filosofía	VG is Norway’s leading online newspaper and a go to medium for breaking news. As everyone turn to their mobiles for news, VG wants them to download the VG app and turn on push notifications — so they don’t have to check the news all the time. Our urge for checking for updates or following ongoing coverage is a relevant backdrop for talking about notifications. If anything interesting happens, VG will let you know. But people are also curious. So we conceived the idea of pre-rolls that told people to stop watching but simultaneously sparked their curiosity to keep going. The films were based on current events, and released as the stories they concern were or just had been unfolding in the news. The pre-rolls got the message across during the first few seconds, but also sparked your interest enough to keep watching. Then you got the message even more.
Medio	Televisión y Cine
Duración	86 seconds
Production	HEIMLICH Oslo
Creative Director	Hans Martin Ronneseth
Creative Director	Alexander Gjersøe
Creative Director	André Koot
Creative Director	Hans Magne Ekre
Responsable de cuentas de agencia	Vibeke Wiedswang
Responsable de cuentas de agencia	Silje Hvideberg Tobiassen
Account Director	Lasse Polmar
Director	Stefan Faldbakken
Producer	Kristian Hajdu