Applegate Hotdogs - "Fried Steak"

TAXI New York

TAXI New York New York, Estados Unidos

6299

Marca: Applegate Hotdogs
País: Estados Unidos

Anunciante: Applegate Farms

Título	Fried Steak
Agencia	TAXI New York
Campaña	What's In Your Hotdog?
Anunciante	Applegate Farms
Marca	Applegate Hotdogs
Fecha de primera difusión/publicación	2012 / 6
Sector Empresarial	Comida
Lema	What's In Your Hotdog?
Sinopsis	Applegate, the leading brand of natural and organic meat, was founded 25 years ago with a mission to "change the meat we eat." This summer, Applegate is focusing on one kind of meat in particular, the hot dog. In a humorous ad campaign, Applegate asks, “What’s in your hot dog?” It’s a question that sparks a lot of speculation, some anxiety and much hilarity in television ads depicting mothers interviewing potential cow candidates to feed their families. Magazine ads make bold statements like, “Pass the mustard, hold the hormones” and declare Applegate's hot dog “The Cleaner Wiener." “We feel the time is right to come out with this message” said Neil Leinwand, Senior VP of Marketing. “The hot dog is a great American tradition, but with all the buzz around pink slime, antibiotics and other meat scares, it’s hard for a responsible mother to know what to do. We’re here to offer her an easy, more wholesome way to feed her family food they love, and give her a bit of a laugh in the process”. The “What’s in your hot dog?” campaign launched late June, just in time for the 4th of July
Medio	Televisión y Cine
Montaje	Cutting Room
Productora	Station Film
Montador	Brian Sanford
Director de fotografía	Matthew Woolf
Productor delegado	brienna price
Productor ejecutivo	Thomas Rossano
Realizador	Brendan Gibbons
Productor	Joyce Lee
Director artístico	Philip Cho
Responsable de conceptos / redactor	Tim Wassler
Responsable de conceptos / redactor	Michael Pierantozzi
Director creativo	Michael Pierantozzi
Director ejecutivo de creación	Dave Clemens