Applegate Hotdogs - "Junior"

TAXI New York

TAXI New York New York, Estados Unidos

7236

Título	Junior
Agencia	TAXI New York
Campaña	What's In Your Hotdog?
Anunciante	Applegate Farms
Marca	Applegate Hotdogs
Fecha de primera difusión/publicación	2013 / 5
Sector Empresarial	Comida
Lema	What's In Your Hot Dog?
Filosofía	Moms are on a mission to buy the healthiest food they can for their families. In this campaign, cows try to sway mom’s choice of meat while she’s shopping. The campaign bills Applegate’s product as “The Cleaner Wiener,” as it contains none of the hormones, antibiotics, or artificial preservatives that typically go into other companies’ meat.
Problema	Applegate is on a mission to "change the meat we eat." "81% of consumers in a recent survey reported that they would prefer to give their kids hot dogs that contain only beef, water, salt and spices," said Neil Leinwand, SVP of Marketing at Applegate. "And we're happy to give the people what they want."
Medio	Televisión
Duración	30 seconds
Más información	applegate.com
Productora	Station Film
Director ejecutivo de creación	Stephen Leps
Director ejecutivo de creación	Michael Pierantozzi
Responsable de conceptos / redactor	Daniel Ahern
Director artístico	Didima Arrieta-Martinez
Productor de la agencia	Joyce Lee
Realizador	Brendan Gibbons
Productor de la productora	Thomas Rossano
Productor delegado	Aaron Canto
Montaje	The Cutting Room
Montador	Brian Sanford
Editorial Producer	Melissa Lubin