Título | Amunt |
Título (Lengua original) | Amunt |
Agencia | VillarRosàs |
Campaña | Sponsorship FC Valencia |
Anunciante | S.A. Damm |
Marca | Estrella Damm |
Posted | Marzo 2008 |
Producto | Sponsorship FC Valencia |
Sector Empresarial | Cervezas, sidras, cervezas ligeras |
Lema | Amunt |
Sinopsis | The project that Estrella Damm's ad agency, Villarrosás, took on at the end of 2007 was to communicate that from now on Estrella Damm was FC Valencia's sponsor. However, the club's situation at the time demanded a much louder statement. We had to deliver a relevant message to the fans, to tell them what we thought about the situation and to say that we were here to stay. So Estrella Damm sent out a powerful message to all Valencia fans - from their very own mouths - by shouting 'Rise up!'. |
Medio | Televisión |
Duración | |
Mercado | España |
Productora | Lee Films |
Empresa de creación sonora | BSO |
Productor de la agencia | Melanie Andrada |
Director de cuentas | Juan Badilla |
Director artístico | Marc Menció |
Director de fotografía | Alber Prous |
Productor de la productora | Iván Fernandez |
Director creativo | Oriol Villar |
Postproducción | Infinia |