Ministry of Tourism India - "Yoga Bus Panel 2"

Grey Worldwide India (Pvt.) Limited.

Grey Worldwide India (Pvt.) Limited. New Delhi, India

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Título	Yoga Bus Panel 2
Agencia	Grey Worldwide India (Pvt.) Limited.
Campaña	Incredible India
Anunciante	Ministry of Tourism India
Marca	Ministry of Tourism India
Posted	Julio 2006
Sector Empresarial	Destinaciones (Países y lugares)
Sinopsis	SUMMARY Commissioned by the Ministry of Tourism of the Government of India, Incredible India aimed to persuade affluent Europeans to holiday in India. The campaign accounted for a 15.1% increase in inbound foreign tourists in early 2006 over 2005. Hits to the website www.incredibleindia.org increased by over 80% over the campaign period and visits to the site increased by almost 40%. Furthermore, 11 promotions conducted through both above-the-line media and online received overwhelming responses at an average of 30,000 entries per promotion a dramatic increase from the historical average of 8,500 9,000
Medio	Transporte y vehículos
Director creativo	Prathap Suthan
Director artístico	Jayant Mathew
Director artístico	Deepti Aurora Ahuja
Director artístico	Archana Dhanda
Responsable de cuentas de agencia	Ashutosh Khanna
Responsable de cuentas de agencia	Naresh Gupta
Responsable de cuentas de agencia	Sudhir Nair
Responsable de cuentas de agencia	Satyajit Sen
Responsable de cuentas de agencia	Ashutosh Sharma
Supervisor depublicidad	Amitabh Kant
Supervisor depublicidad	Leela Nandan
Illustrator	Rohit Kathuria
Illustrator	Shaibal Chatterjee
Stock photography	Corbis
Stock photography	Getty Images