Título | Stellar Rescue |
Agencia | adam&eveDDB |
Campaña | Stellar Rescue |
Anunciante | The AA |
Marca | The AA |
Fecha de primera difusión/publicación | 2019 / 7 |
Sector Empresarial | Seguros |
Sinopsis | The campaign, which ends with the line ‘The future of breakdown, today’, highlights that the app allows AA members to report a breakdown at the touch of a button, pinpoint their exact location, and then track their mechanic on their phone. |
Filosofía | The AA has reunited the crew from the successful comedy series, Red Dwarf, in a new brand campaign designed to highlight the benefits of its digitally-enhanced breakdown service. Created by adam&eveDDB, the launch spot was written by creative duo Jon Farley and Alex Lucas, in collaboration with Red Dwarf creators, Doug Naylor and Rob Grant. The ad was produced by Another Film Company and directed by their double BAFTA winning Director Declan Lowney. |
Medio | Web Film |
Duración | |
Productora | Another Film Company |
Marketing Director | Tracy Abraham |
Head of Brand | Caroline Smith |
Marketing Manager | Kate Coleman |
Director ejecutivo de creación | Ben Tollett |
Responsable de la creación | Richard Brim |
Responsable de conceptos / redactor | Alex Lucas |
Director artístico | Jon Farley |
Productor de la agencia | Sally Pritchett |
Productor de la agencia | Angus Smith |
Planificador de cuentas | Nick Hirst |
Planificador de cuentas | Tom Sussman |
Planificador de cuentas | Maarten Van Daele |
Chief Executive Officer (CEO) | Mat Goff |
Chief Executive Officer (CEO) | Tammy Einav |
Managing Director | Paul Billingsley |
Director de cuentas | Charlie Simpson |
Director de cuentas | Rob Jones |
Responsable de cuentas de agencia | Megan Hill |
Diseñador | Alex Fairman |
Diseñador | Sam Stabler |
Media Agency | Goodstuff Communications |
Media Planner | Izzy Thompson |
Media Planner | Hannah Brady |
Media Planner | Hamish Kydd |
Productor | Simon Monhemius |
Realizador | Declan Lowney |
Director de fotografía | Declan Lowney |
Montaje | Stitch |
Montador | Leo King |
Postproducción | Nineteentwenty |
Executive Post Producer | David Keegan |
VFX Supervisor / Flame Artist | Chrys Aldred |
VFX Supervisor / Flame Artist | Ludo Fealy |