| Título | Zen Garden New York |
| Agencia |
Deutsch NY
|
| Campaña |
This is How it Should Feel - Westin
|
| Anunciante |
Westin Hotels & Resorts
|
| Marca |
Westin
|
| Fecha de primera difusión/publicación |
2007 / 7
|
| Sector Empresarial | Hoteles y alojamiento
|
| Lema | This is how it should feel. |
| Sinopsis | Westin is also re-lensing billboards, with unique three-dimensional billboards spread out over five major U.S. cities. Situated in Manhattan near the entrance to the Holland Tunnel, a three-dimensional billboard of a simple Zen garden provides a visual escape from a heavily congested traffic zone. In Boston, multiple three-dimensional skydivers are placed in front of a beautifully printed sky. The goal is to provide commuters with a different, more invigorating take on rush hour. |
| Medio |
Billboard
|
| Responsable de la creación |
Heh Assoc
|
| Director del grupo de creación |
Scott Schindler
|
| Director artístico |
Helena Thorsell
|
| Director artístico |
Eric Rojas
|
| Director artístico |
John Cheung
|
| Responsable de conceptos / redactor |
Mike Leibowitz
|
| Director of Broadcast Production |
Jim Frame
|
| Productor ejecutivo agencia |
Eve Kornblum
|
| Productora |
Isle 8 Productions
|
