Título | Next (Anthem) |
Agencia | Wieden + Kennedy |
Campaña | Where's The Next? - Nike |
Anunciante | Nike |
Marca | Nike |
Posted | Julio 2007 |
Sector Empresarial | Prendas deportivas |
Sinopsis | To create a series of spots for Asian Cup 2007 to let kids in Asia know that we believe in the future of Asian football. In the past,one would expect the best players in the world to either emerge from Europe or South America, but that is no longer the case. Football is truly a global game now and the quality of Asian footballers is no longer in question. "Where's the next Ronaldinho?," suggests that somewhere right now in Asia there is a young player that will one day be the best in the world. |
Medio | Televisión |
Duración | |
Mercado | India, China, Japón, Corea del Norte, Corea del Sur, Taiwán, Indonesia, Malasia, Filipinas, Singapur, Tailandia, Australia |
Director ejecutivo de creación | Sumiko Sato |
Director ejecutivo de creación | Hiroshi Yonemura |
Director artístico | Chris Hutchinson |
Director artístico | Driscoll Reid |
Responsable de conceptos / redactor | Chris Hutchinson |
Responsable de conceptos / redactor | Driscoll Reid |
Productor de la agencia | Jen Dennis |
Jefe de cuentas | Anthony Matuo |