Vodafone - "Decisive Moments - Lewis Hamilton"

BBH

BBH London, Reino Unido

14219

Título	Decisive Moments - Lewis Hamilton
Agencia	BBH
Campaña	Decisive Moments - Lewis Hamilton
Anunciante	Vodafone
Marca	Vodafone
Fecha de primera difusión/publicación	2008 / 3
Sector Empresarial	Servicios de telecomunicaciones
Lema	Make the most of now.
Sinopsis	Decisive Moments dramatises the process of decision-making by featuring Lewis Hamilton racing in his car in parallel with a man racing through the city to get to his love interest. Lewis demonstrates the need to make split second decisions in his F1 career but this also translates into every day life. The male character in the film also shows that making the most of every moment can sometimes be the difference between winning and losing.
Problema	Continue the Vodafone call to action of make the most of now, using their sponsorship of Vodafone Mclaren Mercedes as the platform.
Medio	Televisión
Duración	60 seconds
Mercado	Reino Unido
Productora	Nice Shirt Films
Postproducción	Glassworks
Actor /Celebridad	Lewis Hamilton
Director de publicidad	David Wheldon
Director creativo	Nick Gill
Miembro del equipo creativo	Ian Williamson
Miembro del equipo creativo	Steve Wakelam
Planificador de cuentas	Sarah Watson
Productor de la agencia	Ruben Mercadal
Productor de la productora	Richard Martin
Realizador	Sean Meehan
Director de fotografía	Sean Meehan
Montador	Paul Watts
Montaje	The Quarry
Compositor de música	Tom Hodge
Voice	Judi Dench
Productor	Sam McGarry