Título | Trust Race |
Brief | Is it foolish for a blind man to dream of being a race car driver? Some would say yes — but they don’t know Mike Newman. Guided by his father, Newman has whizzed around racetracks, setting eight Guinness World Records. But a challenge from Audi pushed him to trust in something other than his father: technology. The Trust Race documents the first time Newman raced solo, guided only by the car’s driver assistance system. |
Agencia |
Verba s.r.l
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Campaña |
Audi Intelligent Assistance
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Anunciante |
Audi
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Marca |
Audi Intelligent Assistance
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Posted | Noviembre 2017 |
Sector Empresarial | Automotor
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Sinopsis | To become part of our everyday lives, Audi’s most advanced driver-assistance systems still have to overcome the most important test: trust. That’s why Audi Italy organised a race between two drivers on a track covered by fog. The winner was the one who relied completely on the car’s technologies: Mike Newman, blind driver and 8 Guinness World Record holder. |
Problema | Audi Intelligent Assistance is a set of technologies created to protect drivers from potential dangers. Active Lane Assist is one of them: its aim is to keep the car in lane and to correct its steering, even at high speed |
Medio |
Interactivo
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Director creativo |
Luca Cortesini
|
Director creativo |
Michelangelo Cianciosi
|
Responsable de conceptos / redactor |
Margherita Maestro
|
Director artístico |
Mario Giordano
|
Fotógrafo |
Alessandro Pavoni
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Productora |
Karen Film
|
Realizador |
Alberto Colombo
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Productor de la productora |
Tommaso Pellicci
|
Montador |
Marcello Sanna
|
Música |
Francesco Fantini
|
Director de cuentas |
Luca Lombardo
|
Jefe de cuentas |
Elena Boso
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Director de publicidad |
Daniel Cambò
|
Director de publicidad |
Stefano Castagnone
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