Cointreau - "Cointreau Changes Everything"

TBWA\PARIS

TBWA\PARIS Boulogne-Billancourt, Francia

7414

Marca: Cointreau
País: Francia

Anunciante: Rémy Cointreau

Título	Cointreau Changes Everything
Agencia	TBWA\PARIS
Campaña	Cointreau Changes Everything
Anunciante	Rémy Cointreau
Marca	Cointreau
Fecha de primera difusión/publicación	2022 / 12
Sector Empresarial	Whisky, ginebra, vodka?
Filosofía	Cointreau is back in the news with its new agency TBWA\Paris and a game changer campaign.A new slogan that changes everythingBartenders and mixology enthusiasts know the Cointreau secret well: thanks to its aromatic intensity, a single note of Cointreau liqueur enhances the other ingredients to create a perfectly balanced cocktail. It is this ability to balance, transform and elevate that Cointreau has decided to translate into its new international slogan:« COINTREAU CHANGES EVERYTHING ».A brand-new campaign to reveal the slogan internationallyTo mark the rejuvenation and upgrade of its iconic bottle, the most important in 140 years, and to support this new slogan, Cointreau has released a new brand film directed by Brian Beletic. The scenario develops around a mysterious Cointreau man, as he is all dressed in orange, who suspends time at a party. This main character is played by French dancer and choreographer Kevin Bago. Slipping gracefully between the magically frozen guests, he makes his way to the host just in time to replace a recently emptied bottle of Cointreau! Thanks to his intervention - and a few other small and mischievous changes he makes- the evening can resume its course and be even better than when it started.The film is accompanied by a printed campaign that plays with the idea of anamorphosis: the elements of the set are painted to form a square from a single point of view.This Cointreau orange square, which will gradually be used in the brand's communications, highlights how the drink transforms not only cocktails, but also moments and moods.
Medio	Televisión
Duración	84 seconds
Banda Sonora	Big Spender by Dorothy Fields / Cy Coleman + Agitations tropicales
Productora	Excuse My French
Soundtrack Production	\ELSE
Director de publicidad	Fanny CHTROMBERG
Director de publicidad	Alice Hoffmann
Director de publicidad	Julien ZEHNACKER
Agency executive	Jean-François Reiser
Agency executive	Hugo Cabrit
Agency executive	Maeva Jordan
Agency executive	Zoé LONGUET
Director creativo	Benjamin Marchal
Director creativo	Faustin Claverie
Planificador estratégico	Vincent Garel
Planificador estratégico	Léa RIVOIRE
Comprador de arte	Feriel Simon
Director artístico	Sébastien Guinet
Responsable de conceptos / redactor	Josselin Pacreau
Productora	SMUGGLER
Productor	Jérôme Rucki
Realizador	Brian Beletic
Production Director	Olivier Tahon
Chief Operator	Andre Chemetoff
Responsable de la producción	Maxime Boiron
Creative Producer	Lorraine Poincignon
Postproducción	Digital District
Post-production Producer	Elise Gamboa
Post-production Producer	François Schmidt
Montador	Walter Mauriot
Grade	Matthieu CAPLANNE
Shoot Supervisor	Laurent Larapidie
FX 3D	Yann NICOLAS MATTE
Matte Painting	Quentin Mabille
Flame Compositor	Michael Marques
Nuke Artist	Fabrice THUMEREL
Head of Music & Sound	Olivier Lefebvre
Sound Director	Fanny Mithois
Music Art Director	Ferdinand HUET
Sound Engineer	Matthieu Seignez
Sound Coordination	Mélanie Bourdet
Business Affairs	Marion LE GULUCHE
Print Art Director	Pauline Senechault
Print Art Director	Cyrielle Declarey
Impresión	WORKINGIRL
Fotógrafo	Arnaud Pyvka
Photographer's Agent	WSM
Productora	AKASSI
Photographer / Director	Matthieu DORTOMB
Fotógrafo	Louis Dewynter
Photographer's Agent	Brice Pascal-Suisse
Art Director Assistant	Clémence PARENT
Music Publisher	Campbell Connelly & Co
Música	Charles DU GROS DE BOISSEGUIN PAGNIEZ
Música	Tom DAVEAU
Música	David GAUGUE
Música	Hagni GWON
Música	Martin NEUMANN
Autor de letras	Flore BENGUIGUI
Label	For a While
Label	Moka Music