Rodrigo Sobral
Executive Creative Director at Freelance
London, Reino Unido
TítuloThe Adventures of Little Brush Big Brush
Agencia
Campaña The Adventures of Little Brush Big Brush
Anunciante Unilever
Marca Signal
Fecha de primera difusión/publicación
Sector Empresarial Higiene bucal
Sinopsis R/GA London and Unilever have created a Facebook Messenger chatbot that tells personalized bedtime stories.
The initiative -- for oral care brand Signal -- is designed to encourage parents and children to brush their teeth together, and to develop good habits for life.
Participants sign up via Facebook Messenger, where they get to personalize the adventure by answering questions about what time they like to clean their teeth, how many children are taking part, their names, and the country where they live.
The story, made up of 21 two-minute episodes, is about a family transported to a magical realm inhabited by quirky animal characters. To find their way home, the family must complete regular brushing challenges in order to get to the next episode. Research has shown that 21 days is enough time to drive long-term behavioral change.
Anuj Rustagi, global brand director of Signal Pepsodent, said in a statement, "We are really proud of this fantastic piece of personalized communication which allows us to tell our story [and to] educate and engage parents and kids on brushing for two minutes, twice a day… That is something really meaningful."
The campaign breaks first in Indonesia and Vietnam, Signal Pepsodent's biggest and fastest-growing markets, where daily brushing happens less than average. In order to maximize reach, "Little Brush, Big Brush" is also available in-store via barcode scan, as well as through SMS and voice call.
Medio Web Film
Duración
Productora
Animación
Responsable de la creación
Director artístico
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Director creativo
Diseñador
Diseñador Robert James Powell
Illustration
Productora
Productora
Productor
Productor
Productor
Productor
Productor de la agencia
Productor de la agencia
Social Content Strategist
Social Content Strategist
Miembro del equipo creativo
Miembro del equipo creativo
Creative technologist
Montador
Montador
Montador
Director ejecutivo de creación
Director ejecutivo de creación
Programador
Sound Designer
User Experience Architect
User Experience Architect

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