IKEA - "Oval Room"

Deutsch NY

Deutsch NY New York, Estados Unidos

8286

Marca: IKEA
País: Estados Unidos

Anunciante: IKEA

Título	Oval Room
Agencia	Deutsch NY
Campaña	Embrace Change (D.C.) - IKEA
Anunciante	IKEA
Marca	IKEA
Posted	Enero 2009
Sector Empresarial	Venta al detalle, distribución y cadenas de restaurantes
Sinopsis	IKEA is creating a replica of the Oval Office in the heart of the nation's capital commuter hub, designed with IKEA furniture to allow commuters to experience real change firsthand.
Filosofía	During the week of January 12th, visit the website for a preview of how Change is Coming. Starting on January 16th, site visitors can custom-design a virtual Oval Office and sign up for a chance to win furnishings to bring change to their own oval, square or rectangular offices at home.
Problema	President-elect Obama's notion of change and his commitment to fiscal responsibility match IKEA's philosophy of practical and affordable home furnishings for all.
Resultado	Three lucky winners will receive IKEA gift cards valued at $1,500. The "Embrace Change '09" campaign complements the inaugural events in D.C. and the practical, affordable design solutions American families seek for their home.
Medio	Sitios de Intranet / Extranet
Más información	embracechange09.com
Media Rep.	Louise Thach
Media Rep.	Shaun Leavy
Director medios comunicación	Vonda LePage
Responsable de la creación	Heh Assoc
Director del grupo de creación	Nathan Hunt
Responsable de conceptos / redactor	Nick Bayne
Director artístico	Grant Piper
Productor ejecutivo agencia	Lauren Ziffer
Productor de la agencia	Sam Helfer
Diseñador	Joseph Barille
Programador	Michael Nicosia
Desarrollador de programas	Scott Alcid
Desarrollador de programas	Mike Gomez
QA	Carlos Solorzano
Productor ejecutivo	Jeremy Rosenberg
Productor	Nili Suhami
Director artístico	Anthony Alvarez