| Título | #SponsoredByGatorade |
| Agencia | DLV BBDO |
| Campaña | #SponsoredByGatorade |
| Anunciante | Stokely-Van Camp |
| Marca | Gatorade |
| Fecha de primera difusión/publicación | 2015 / 10 |
| Sector Empresarial | Bebidas gaseosas |
| Sinopsis | 73% of them will drop out any sport activities within 6 weeks.How to keep them motivated? IDEA #SponsoredByGatoradeA unique sponsor program on your smartphone that encourages and rewards the athlete in you to keep training.By connecting all you sport devices to Sponsored By Gatorade, every time you work out you collect Gatorade points, which can be redeemed for 4 levels of rewards to support you and stay active on the program. |
| Filosofía | The more you sweat, the more you get sponsored to keep sweating. |
| Problema | PROBLEMEvery year millions of people start training with the best of intentions.Unfortunately, 73% of them will drop out any sport activities within 6 weeks.How to keep them motivated? IDEA #SponsoredByGatoradeA unique sponsor program on your smartphone that encourages and rewards the athlete in you to keep training.By connecting all you sport devices to Sponsored By Gatorade, every time you work out you collect Gatorade points, which can be redeemed for 4 levels of rewards to support you and stay active on the program. |
| Resultado | RESULTSIn 4 months4.510.591 minutes workout53.283 benefit claimed736.000 participants86% of registered athletes keep training after 6 weeks. |
| Medio | Case Study |
| Duración | |
| Más información | https://www.sponsoredbygatorade.it/ |
| Director ejecutivo de creación | Federico Pepe |
| Director ejecutivo de creación | Stefania Siani |
| Director creativo | Michele Picci |
| Director creativo | Andrea Jaccarino |
| Director creativo | Emanuele Viora |
| Responsable de conceptos / redactor | Dario Lo Nardo |
| Director artístico | Vittorio Perotti |
| Diseñador | Vittorio Perotti |
| Diseñador gráfico | Luca Torresan |
| Planificador estratégico | Corinna Bonfanti |
| Director de cuentas | Daria D'Angelo |
| Ejecutivo de cuentas | Lucia Scaffardi |
| UX Designer | Vincenzo Radice |
| Web Developer | Filippo Sarzana |
| Director de proyectos | Alessandro Peroncini |
| Director de proyectos | Francesco Loprete |
| Director de proyectos | Alessandro Musciolà |
| Creative Producer | Melina Mignani |
| Head of TV | Alessandro Pancotti |
| Montador | Federico Maccagni |
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