Título | Bank Robber |
Agencia | Tante Randi reklamebyrå |
Campaña | National recruitment to teaching studies |
Anunciante | N/A |
Marca | N/A |
Fecha de primera difusión/publicación | 2022 / 6 |
Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
Filosofía | In Norway less than one in four men work as a kindergarten teacher. The young Norwegian men view the profession as feminine, and don’t relate to being “caring”, which is the most common trait in the job descriptions. Oslo-based agency Tante Randi has made an effort to recruit young men to the profession, by highlighting traits the guys don’t necessarily connect with kindergarten work, but rather to a popular choice of studies: business and leadership. In these humorous and short spots, a getaway driver finds himself quite diplomatic as his fellow bank robbers start an argument right in the middle of a heist, a nurse puts a stop to a dangerous fight over a scalpel, and an experienced surgeon has a melt down while marking the lines for the incision, where her patient steps his ‘problem solving game’ up. Torstein Bjørklund directed, via production company Willy Nikkers, adding a weird Scandinavian feel to these small ‘slices of life’, making it hard not to fall in love with the cast. |
Medio | Interactivo |
Duración | |
Responsable de la creación | Tore Woll |
Responsable de conceptos / redactor | Glenn Haugen |
Director artístico | Zakarias Nadir |
Miembro del equipo creativo | John Njoki |
Miembro del equipo creativo | Kim Follesøy-Thuen |
Director de cuentas | Joachim Skageng |
Responsable de cuentas de agencia | Ragni Reitan Haugum |
Productora | Willy Nikkers AS |
Director de fotografía | Torjus Thesen |
Realizador | Torstein Bjørklund |
Productor | Nicoline Helgø |
Postproducción | Shortcut Oslo |