OhYouWomen - "No Jobs for C*cks"

Jung von Matt/Alster

Jung von Matt/Alster Hamburg, Alemania

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This ad is part of the ACT Responsible Collection

Marca: OhYouWomen
País: Alemania

Anunciante: OhYouWomen Verein i.G.

Título	No Jobs for C*cks
Agencia	Jung von Matt/Alster
Campaña	No Jobs for C*cks
Anunciante	OhYouWomen Verein i.G.
Marca	OhYouWomen
Posted	Noviembre 2018
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Sinopsis	According to new data released by Eurostat, the statistics agency of the EU, Germany has the widest pay gap in Western Europe: 22%. The subject is not entirely unknown, but almost nobody is paying attention anymore. A new angle was needed to restart the conversation about this important topic.Our cheeky campaign delivers a brutally honest and simple truth: male genitals are of no use to men in their jobs, except getting them a bigger pay cheque. So why should women get paid less, just for not having a penis? We have created a whimsical song and a quirky music video in stark contrast to the seriousness of the matter.The film shows various male characters performing different activities using their genitals. A chef uses his penis to spin some pizza dough, a musician uses his to record music in a studio, a pilot controls the yoke of his helicopter with it, a manager uses it as a presentation pointer, a judge announces a verdict using his as a gavel, a surgeon slaps a glove on his, as he prepares to start surgery, a writer dips his in ink, an astronaut uses it for short-distance propulsion and a baseball player uses his as a lucky bat. Obviously, all of them humorously fail in their endeavours.To let the message shine through, we used the same brutal simplicity in the style of our animation. The lines are very roughly sketched, imperfect, creating an edgy contemporary aesthetic, favoured by a younger audience. The quirky style perfectly matches the whimsical original track composed for the film. The sketched abstract style also allowed us to explicitly show the male genitalia for humorous effect, so that even the most prude viewers would have a laugh and share it with friends, rather than be offended.
Medio	Web Film
Director creativo	Till Eckel
Director creativo	Johannes Hicks
Director creativo	Mihai Gongu
Responsable de conceptos / redactor	Julia Lackermayer
Responsable de conceptos / redactor	Aline Mathieu
Director artístico	Peter Schönherr
Productora	DELI Creative Collective
Film Director	Michael Reissinger
Productor de la productora	Heike Wurch
Productor de la agencia	Matthias van de Sand
Director ejecutivo de creación	Till Eckel
Managing Director	Sven Rebholz
Senior Project Manager	Helena Schilke
Director de proyectos	Verena Schoebb
Comprador de arte	Davor Brkan
Motion Graphics	Jörn Lindner
Motion Graphics	Henrik von der Lieth
Motion Graphics	Darius Dettlaff
Motion Graphics	Gergana Gergova
Motion Graphics	Timo Belitz
Motion Graphics	Bernd Hildebrandt
Music Agency	2WEI Music
Music Production Manager	Simon Heeger
Music Production Manager	Christian Vorländer