kwitt - "Kwittfluencer"

Jung von Matt AG

Jung von Matt AG Hamburg, Alemania

Premios

10381

Marca: kwitt
País: Alemania

Anunciante: Sparkasse – public Bank of Germany

Título	Kwittfluencer
Brief	Influencers on Instagram. Celebrities? Narcissists? Sales people? To promote the new peer-to-peer mobile payment feature, Kwitt, this campaign for German bank Sparkasse satirised influencer culture by creating an extremely unlikely "public figure" and getting him to strike familiar poses. The campaign mercilessly ridiculed everything and everyone that treads the thin line between advertising and self-promotion on Instagram. As he says: "Totally authentic."
Agencia	Jung von Matt AG
Campaña	Kwittfluencer
Anunciante	Sparkasse – public Bank of Germany
Marca	kwitt
Posted	Noviembre 2018
Sector Empresarial	Servicios bancarios, inversiones, corredores de bolsa
Sinopsis	Now Kim Kardashian, Cameron Dallas and Kendall Jenner have one more thing in common: Sparkasse, Germany’s biggest bank. To promote its peer-to-peer mobile payment feature, Kwitt, Sparkasse has turned Instagram fame into a laughing stock, by mercilessly ridiculing everything and everyone that treads the thin line between advertising and self-promotion on Instagram.
Medio	Interactivo
Director creativo	Johannes Hicks
Director creativo	Frances Rohde
Director creativo	Evilda Nikander
Responsable de conceptos / redactor	Anne-Marie Brandner
Responsable de conceptos / redactor	Benjamin Baum
Director artístico	Franziska Krüger
Director artístico	Sarah Dornieden
Director artístico	Angela Järmann
Fotógrafo	Hans Starck
Director ejecutivo de creación	Till Eckel
Managing Director	Sven Rebholz
Director de fotografía	Tobias Koppe
DIRECTOR DE SERVICIO AL CLIENTE	Alexandra Backhaus
Director de proyectos	Carolin Spahn
Concept Creative	Ole Nagatis
Social media consultant	Paul Sackmann
Social Media Manager	Björn Trakowsky