Título | Bet on a murderer - La Fôret |
Brief | Bet On A Murderer was a live betting experience developed by French TV channel France 3 to promote the launch of its new crime drama, La Forêt (The Forest). It turned a six episode crime series into an interactive game which enabled the audience to place real bets on the murderer’s identity. In partnership with betting platform Winamax, the experience included an interactive airing of the series, enhanced by betting odds which appeared on screen and evolved in real time depending on the plot and the character’s actions. |
Agencia | Publicis Conseil |
Campaña | Bet on a murderer |
Anunciante | France Télévisions |
Marca | France 3 |
Fecha de primera difusión/publicación | 2018 / 4 |
Sector Empresarial | Programas y cadenas de televisión y radio |
Lema | Bet on a murder-La Fôret |
Sinopsis | A trailer about the new France 3 TV series, it includes an interactive second screen experience allowing each viewer to take real live bets on the series murderer’s identity. |
Medio | Sitios de Internet |
Duración | |
Director ejecutivo de creación | Fabrice Delacourt |
Director ejecutivo de creación | Olivier Desmettre |
Responsable de conceptos / redactor | Kevin Salembier |
Director artístico | Julien Boissinot |
art direction support | Alexandre PERDEREAU |
Responsable de cuentas de agencia | Caroline Darmon |
Responsable de cuentas de agencia | Lou Leproux |
digital strategy adviser | Guillaume Cartigny |
Digital Production | Gwladys Woimant |
editing | Jean-François Clapeau |
social media | Marie Sloutchansky |
Partner | WINAMAX |
Technical Team | Alexandre Roos |
Technical Team | Christophe Schaming |
Technical Team | Mathieu Porri |
Music & Sound Design | Prodigious |
Productor de la agencia | Gwladys Woimant |
Productora | HENRY |
Productor | Jean-Luc Bergeron |
Productor | JEAN OZANNAT |
Producción de sonido | Prodigious |
Communications Director | Nilou Soyeux |
Brand Director | Philippe Deloeuvre |
Director artístico | Eric Rinaldi |
Communications Director | Valérie Manzic‐Chiquiar |
Communications Director | Laurent Sauvage |
Director de publicidad | Amélie Sechet |
Director de publicidad | Ralph Hippocrates |
Programador | WINAMAX |
Founder | Alexandre Roos |
Founder | Christophe Schaming |
Communications Director | Mathieu Porri |