Jesús Lada
Chief Creative Officer at Havas
Madrid, España
TítuloEco Parking
Agencia
Campaña Eco Parking
Anunciante Hyundai Motor Group
Marca Hyundai Kona Electric
Fecha de primera difusión/publicación 2018 / 11
Sector Empresarial Automotor
Sinopsis Hyundai, a brand that works to make its vehicles more environmentally friendly, devised an initiative to raise awareness of plastic pollution and become part of the solution. At a beach parking lot in Sanxenxo (Spain), a special device was installed allowing motorists to pay for parking time by recycling plastic containers.
Filosofía Plastic pollution is reaching alarming levels. Hyundai, a brand that works to make its vehicles more environmentally friendly, created Ecoparking. At a beach car park, located in the tourist destination of Sanxenxo, we installed a special device where parking time was paid for by recycling plastic containers. This action in a public space raised awareness about caring for and respecting our beaches and oceans.
Medio Case Study
Duración
Responsable de la creación
Creative Director
Responsable de conceptos / redactor
Director artístico
Responsable de cuentas de agencia
Ejecutivo de cuentas
Head Of Production
Producer
Montador
Productora
Social Media
Media Agency Havas media

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