Bin Zhang
Productor de la productora at Beijing Dentsu - Shanghai Branch
Shanghai, China
TítuloPing Pong
Título (Lengua original)Mandrain
Agencia
Campaña Ping Pong
Anunciante Shanghai Social Protection Bureau
Marca Shanghai Governor
PostedFebrero 2006
Producto Care of Growth
Sector Empresarial Servicios domésticos
Lema Open your heart, share the growth of joy!
Sinopsis The Task:

Since China has one child policy, most of the parents were spoiled their only child in a negative way. Such as knock up their child alone at home to avoid public activities which will cause Autism.
Filosofía The Naked Idea:

The game of ping-pong, which suppose has to play by two persons.
A poor lonely kid can only play with his shadow on the wall, which blocks the communication and also the share of joy deep down child’s heart.
The shocking scene at the end is not only one child has this situation, on the other side of the wall there has more… and more in order to call for parent’s attention on this serious matter.
Problema The Promise:

The ending super “Open your heart, share the growth of joy!” is encourage the child to break the wall in their heart and join social community’s activities.
Resultado Educating parents to care their child of growth not only physically but also mentally healthy.
Medio Televisión y Cine
Duración
Mercado China
Director ejecutivo de creación
Productor de la agencia
Director artístico
Productor de la productora

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