| Título | You're alive. Do you remember? |
| Brief | One of the few films you’ll ever see featuring a naked fat guy rolling down a hill, this ad for German home improvements brand Hornbach captures the satisfaction of hard, physical work. Maybe it’s time you dropped your mobile device and rolled up your sleeves. “You’re alive. Do you remember?” |
| Agencia | HeimatTBWA\ |
| Campaña | You're alive. Do you remember? |
| Anunciante | Hornbach. Bau- & Gartenmärkte |
| Marca | Hornbach |
| Posted | Noviembre 2016 |
| Sector Empresarial | Productos para la casa y mantenimiento |
| Sinopsis | We wanted to promote the good old authentic experience of gardening in spring through an unforgetteable and immersive experience and transfer these feelings in the sales driven digital channels. Our goal was to get our main audience in the right mood for spring before it even began. The increasing urbanization and digitalization are dominating our modern, highly rationalised everyday life. DIY is one of the last playing fields to create something with one’s own hands, a unique feeling that every DIYer knows. We invited people, to gain back that feeling in spring 2016 |
| Medio | Televisión |
| Marketing Director | Thomas Schnaitmann |
| Marketing Director | Julia Ziegelmann |
| Responsable de la creación | Guido Heffels |
| Director creativo | Guido Heffels |
| Director creativo | Frank Hose |
| Director creativo | Teresa Jung |
| Director artístico | Felix Pfannmüller |
| Responsable de conceptos / redactor | Marlon Fischer |
| Director artístico | Marco Bienek |
| Responsable de conceptos / redactor | Mo Sadeghi |
| Ejecutivo de cuentas | Matthias von Bechtolsheim |
| Ejecutivo de cuentas | Maik Richter |
| Jefe de cuentas | Tim Holtkötter |
| Director de cuentas | Frauke Bielefeldt |
| Responsable de cuentas de agencia | Franziska Falk |
| Responsable de cuentas de agencia | Franziska Lequen |
| Productor de la agencia | Kerstin Heffels |
| Productora | Partizan Berlin |
| Realizador | Tom Noakes |
| Director de fotografía | Antonio Paladino |
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