Scott Goodson

Cultural Movement expert. Strategic and Creative Brand and Communications Leader with 25 years experience building some of the world's most iconic brands.

Author of the best seller 'Uprising: How to Build a Brand and Change the World by Sparking Cultural Movements', published by McGraw Hill. iTunes podcaster of Uprising.

Specialities: movement marketing, momentum, brand strategy, brand platform development; entrepreneurial leadership, top management, strategic and creative leadership, senior client lead roles with domestic and global responsibility. Building and growing creative people and teams, launching and building agencies in New York, Amsterdam, São Paulo, Singapore, Stockholm, and Mumbai.

Experience: Building brands such as Google, Emirates Airline, Pfizer, Jim Beam, PepsiCo, Quaker, Frito Lay, P&G, SunTrust, Tesla, Natura Brazil, LG Electronics, Mahindra of India, Credit Suisse, Morgan Stanley, LG, Sabra, smart car, Orexo, Asics, Daimler, and IKEA. My work for Emirates and Heineken ran in over 120 countries and was translated into 35 languages. Recently I launched a new city called Dubai South for the government, and created Downtown Dubai Centre of Now.

With great pleasure, I have spoken at Harvard Business School, Columbia, Cambridge and MIT business schools, Cannes Lions, TEDx, on BBC World Service, NPR, CNN, CNBC, Bloomberg, CBS, have appeared in the Economist, TIME, Newsweek, and have written for the Harvard Business Review, Fast Company, and Forbes.