Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V. - "Saved Memories"

Serviceplan Germany

Serviceplan Germany Munich, Alemania

Premios

1624

This ad is part of the ACT Responsible Collection

Marca: Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V.
País: Alemania

Anunciante: Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V.

Título	Saved Memories
Brief	Many trans people find it too painful to look at their childhood photographs. Childhood pictures can trigger gender dysphoria, a condition where people feel their body does not align with their true gender identity. As a result, old photographs stay packed away. The SAVED MEMORIES PROJECT is a creative community supporting trans people in recovering lost childhood memories with the help of Artificial Intelligence. Childhood photographs are scanned and then transformed with AI to align the images with the person's true gender identity. At the heart of the project is a documentary short film where three inspiring trans influencers tell their stories and unpack their old photos to have these moments reimagined with AI. The call-to-action drives people to saved-memories.org, where they find detailed tutorials by project AI artist Jacque Alomo that show them how to transform their own images or those of a loved one.
Agencia	Serviceplan Germany
Campaña	Saved Memories
Anunciante	Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V.
Marca	Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V.
Fecha de primera difusión/publicación	2023 / 5
Sector Empresarial	Acciones Caritativas, fundaciones, voluntariado
Sinopsis	Many Trans people report that they cannot look at their childhood photos after a successful transition: "Saved Memories" transforms childhoood pictures to reflect the person’s true gender identity using artificial intelligence
Medio	Case Study
Duración	120 seconds
Empresa de creación sonora	Not a Machine Berlin
Producción musical	Not a Machine Berlin
Post	Marla Grading
Producción	Marla Grading
Global Chief Creative Officer	Alex Schill
Managing Director	Myles Lord
General Manager	Maximilian Florian Schöngen
Montaje	Moritz Scharl
Responsable de la creación	Till Diestel
Director ejecutivo de creación	Jan Lucas
Director creativo	Frauke Ehlers
Director artístico	Katrin Burkhardt
Director artístico	Elisabeth (Lana) Kari
Director artístico	Alexandre Levesque
Productor de la agencia	Josephine Rügge
Realizador	Sarah Fürstenberg
General Manager	Eva Sophie Vogelgesang