| Título | Bee Radio |
| Agencia |
Serviceplan Germany
|
| Campaña |
Bee Radio
|
| Anunciante |
WWF
|
| Marca |
WWF Deutschland
|
| Fecha de primera difusión/publicación |
2023 / 5
|
| Sector Empresarial | Cuestiones medioambientales
|
| Sinopsis | The sound of nature is endangered: For decades, entire populations of wild bees have been disappearing. WWF searched for a way to make their beautiful voices heard. Together with the Federal Institute of Agriculture, we recorded the humming of wild bees and played it back to the Google tool "Hum to Search" – a tool that usually finds songs by the humming of humans. But the bees also found their voices through the Google AI and generated songs that matched the sound of their humming.The tracks selected by the bees, went live on their very own online radio station. With Bee Radio, wild bees generated money for themselves – as the income from ads went directly to the WWF wild bee fund. And they have been busy bees: From humming over 750 songs to working as program directors on Germany’s biggest private radio station. More than 1.2 million minutes were streamed. |
| Medio |
Interactivo
|
| Empresa de creación sonora |
Hastings Music
|
| Producción musical |
Hastings Music
|
| Global Chief Creative Officer |
Alex Schill
|
| Director artístico |
Vivien Katholing
|
| Responsable de conceptos / redactor |
Nedim Aktas
|
| Responsable de conceptos / redactor |
Kevin Ratnayaka
|
| Managing Partner |
Alexander Nagel
|
| Director creativo |
Matthäus Frost
|
| Director ejecutivo de creación |
Moritz Dorning
|
| General Manager |
Maximilian Florian Schöngen
|
| Productor de la agencia |
Christian von zur Gathen
|
| Productor |
Daria Treder
|
| Managing Partner |
Oscar Meixner
|
| Media Agency |
MEDIAPLUS
|
| Productora |
Nava films
|
| EVP, Creative Officer |
Till Diestel
|
| Creative Operations Manager |
Sabine Gwinner
|
| MOTION DESIGN |
Philipp Elsner
|