Sumario
Michelle Adelson, the former president and founder of Copia Creative, Inc., an award-winning creative and branding agency, joined forces last year with The Phelps Group to help drive their brand strategy, internal communications and creative services discipline. Michelle has been recognized in the industry for her proven methodologies of adopting new technologies into strategy and executive level communications consulting.
At Copia Creative, Michelle spearheaded major branding and marketing initiatives from launching new products to repositioning existing businesses. Under Michelle, Copia Creative’s work has been published and identified as setting the standard in branding and creative services and has been featured in industry-recognized publications such as Big Book series, LogoLounge series and 1,000 series.
Prior to establishing and running Copia Creative, Michelle’s background stemmed from international television and broadcast — conceptualizing promotions and integrated marketing for FOX affiliates; working overseas in Australia for the Australian Broadcasting Company; and creating, building and running a successful on-air marketing department for Warner Bros.
After working in the television industry and creating marketing campaigns for international television broadcasters, Michelle applied these strategies, techniques and concepts across a variety of industries.