Título | Baby Bride |
Agencia | Air, Partner of McCann |
Campaña | Change Their Destiny |
Anunciante | Amnesty International |
Marca | Amnesty International |
Fecha de primera difusión/publicación | 2016 / 4 |
Sector Empresarial | Derechos Humanos |
Sinopsis | In Burkina Faso very young girls are forced to marry much older men. After the marriage they are used as slaves and their lives stop, literally and figuratively. Most of these young girls are raped after which they die due to complications during their pregnancy. Amnesty wanted to put pressure on the Burkina Faso government, through a petition, to stop these medieval practices. This resulted in a compelling visual that shows the birth of a young girl in Burkina Faso, already wearing her wedding veil. The visual appeared as a print and on social media. |
Medio | Prensa y publicaciones |
Director ejecutivo de creación | Eric Hollander |
Director creativo | Dieter De Ridder |
Director creativo | Joeri Van Den Broeck |
Creation | Sophie De Plecker |
Creation | Joris Luyten |
Diseñador gráfico | Caroline Manson |
Responsable de cuentas de agencia | Julie De Smedt |
Responsable de cuentas de agencia | Louis Gheysens |
Responsable de cuentas de agencia | Hafsa Smouni |
Responsable de cuentas de agencia | Pauline Heraly |
Fotógrafo | Jef Boes |
Fotógrafo | Initials L.A. |
Photo Retouching | Mieke Genen |