Título | Park |
Agencia | Goodby Silverstein & Partners |
Campaña | Are You My Grandma? |
Anunciante | Frito Lay |
Marca | Grandma's Cookies |
Fecha de primera difusión/publicación | 2016 / 4 |
Sector Empresarial | Bizcochos, pan, galletas de centeno |
Sinopsis | “Are you my Grandma?” That’s the prevailing question for Goodby Silverstein & Partners new ad campaign for Grandma’s cookies. You see, GRANDMA’S Cookies are fortunate to have the best name a cookie could hope for (with the exception of the grandma picture on the package). However, they’ve never done anything to connect its brand to the nostalgia, warmth and coziness that grandmas make us feel. After 100 years of making cookies, we thought it was high time they did. In each spot of the “Are You My Grandma?” campaign, someone is eating a GRANDMA’S cookie—a cookie that smells so delicious and nostalgic and looks so homemade that an onlooker becomes convinced that this person must be their grandma. Like, their actual grandma. And absolutely nothing will convince them otherwise. |
Medio | Televisión |
Duración | |
Chairman | Jeff Goodby |
Chairman | Rich Silverstein |
Director ejecutivo de creación | Margaret Johnson |
Director creativo | Jon Wolanske |
Director artístico | Sean Farrell |
Responsable de conceptos / redactor | Colin Nissan |
Productor ejecutivo | Hilary Coate |
Productor de la productora | Conor Duignan |
Director de cuentas | Brian McPherson |
Director de cuentas | Meredith Williams |
Responsable de cuentas de agencia | Lisa Kourakos |
Responsable de cuentas de agencia | Levi Russell |
Strategist | Ralph Paone |
Productora | Hungry Man |
Realizador | Dave Laden |
Productor ejecutivo | Kevin Byrne |
Productor ejecutivo | Dan Duffy |
Productor de la productora | Caleb Dewart |
Montaje | HutchCo |
Montador | Jimmy Hutchins |
Montador | Patrick O |
Productor ejecutivo | Jane Hutchins |
Telecine | HutchCo |
Colorista | Jonny McPheeters |
Efectos especiales | HutchCo |
Flame Artist | Austin Hickman-Fain |
Compositor de música | Derek Feichter |
Compositor de música | Brandon Feichter |
Empresa de creación sonora | One Union |
Empresa de creación sonora | Eben Carr |
Productor de la productora | Lauren Mask |