Carlsberg - "Carlsberg 0.0 - Probably the best beer in the world"

Grey London

Grey London London, Reino Unido

6399

Marca: Carlsberg
País: Reino Unido

Anunciante: Carlsberg Group

Título	Carlsberg 0.0 - Probably the best beer in the world
Agencia	Grey London
Campaña	Carlsberg 0.0 - Probably the best beer in the world
Anunciante	Carlsberg Group
Marca	Carlsberg
Fecha de primera difusión/publicación	2021 / 1
Sector Empresarial	Cervezas, sidras, cervezas ligeras
Filosofía	Carlsberg is starting 2021 with a toast to alcohol-free beer as it unveils its latest ad featuring Danish actor Mads Mikkelsen. Carlsberg 0.0’s first global ad comes at the start of a year which is predicted to see more people drink alcohol-free beer than ever before. Alcohol-free beer has seen huge growth in recent years and became more popular than ever during a turbulent 2020. Driven by an increased focus on health and wellness and awareness of the great taste and options available, the Carlsberg Group’s alcohol-free brews portfolio grew 29% between July and September of 2020. A first for Carlsberg The new ad sees Mads Mikkelsen’s cycling philosopher character peddle through Copenhagen in traditional style, celebrating the great taste and versatility of Carlsberg’s alcohol-free beer. Demonstrating how good moments can be made even better with alcohol-free beer, he enjoys a Carlsberg 0.0 in different situations, including finishing a game of tennis with a clean one-handed backhand, perplexingly observing a modern art display and even skipping his own ad. This is the first time that Carlsberg has produced a global ad for its alcohol-free variant.
Medio	Televisión
Duración	30 seconds
Talento	Mads Mikkelsen
Global Brand Director	Julian Marsili
Global Brand Manager	Eric Yves Schmidgall
Head of Marketing	Christopher Bak Billing
Global Brand PR Manager	Sam Wainwright
Responsable de la creación	Javier Campopiano
Global Executive Creative Director	Emiliano Gonzalez De Pietri
Chief Strategy Officer	Lars Samuelsen
Miembro del equipo creativo	Andreas Hoff
Miembro del equipo creativo	Sam Haynes
Miembro del equipo creativo	John Gibson
Director de cuentas	Jeremy Pyne
Director de cuentas	Charlotte Porsager
Responsable de cuentas de agencia	Christoffer Jensen
Productor ejecutivo	Casper C. Rasmussen
Productora	Canada
Productor	Marta Argullos
Productor ejecutivo	Natali Sussman
Realizador	MIGUEL CAMPANA
Compositor de música	Alexis Estiz
Artista / Dibujante	Alexis Estiz
Studio	PICKLE MUSIC