Shahir Zag
Creative Partner at Science & Sunshine
Dubaï, Emiratos Árabes Unidos
TítuloWhat Are We Allowing?
Agencia
Campaña What Are We Allowing?
Anunciante Saudi Telecom
Marca 'TUBY' VIDEO APP FOR KIDS
Fecha de primera difusión/publicación
Sector Empresarial Servicios de telecomunicaciones
Filosofía In recent years, a phenomenon called viral challenges took social media by storm. Highly dangerous challenges, such as MoMo and Blue Whale, encourage youngsters to imitate them, exposing them to health risks and dangers that parents are still mostly unaware of. To launch Tuby, an app that protects children from inappropriate online content by only featuring child-friendly videos, we created a film that hits the problem at its heart to raise parents’ awareness. It’s an eye opener that lets parents live through the horrifying experience of watching kids carry out a few of the most popular and most dangerous viral challenges. It then ends with an alarming message that makes parents take a long, hard look in the mirror. The film was a part of a campaign that resulted in 827k app downloads. *We received written consent from the parents of each cast member before the stunts were performed. An ambulance was on set and on standby at all times. No one was harmed or injured during the process of shooting this commercial
Medio Case Study
Duración
Chief Creative Operations Officer
Director ejecutivo de creación
Creative Director
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Producer
Head of Strategic Planning KSA
Planner
Associate Business Director
Account Director
Responsable de cuentas de agencia
GM Marketing & Communications
Traditional Media Director
Digital Media Director
Production House
Productor ejecutivo
Director
Director de fotografía
Music
SFX
Colorista
Editor
Online

Personas relacionadas con esta creación

Trending

Crea tu Perfil Público and become a member of AdForum

Get Started