| Título | Don't let him take Britain back to the 1980's |
| Agencia |
Saatchi & Saatchi
|
| Campaña |
The Labour Party 2010
|
| Anunciante |
The Labour Party
|
| Marca |
The Labour Party
|
| Fecha de primera difusión/publicación |
2010 / 1
|
| Sector Empresarial | Partidos/Candidatos Políticos
|
| Lema | Don't let him take Britain back to the 1980's |
| Sinopsis | Most recently, Labour unveiled an election poster portraying David Cameron as politically-incorrect TV detective Gene Hunt, in a bid to link the Tory leader with memories of 1980s social unrest and youth unemployment. The slogan reads "don't let him take Britain back to the 1980's". The poster was the winning entry for an on-line public competition organised by Saatchi & Saatchi. |
| Filosofía | S&S has worked closely with the party on a variety of projects over the past year and a half, and is now an integral part of the party's preparations for the next General Election campaign. This includes generating creative ideas, campaigns and images that help bring to life Labour's election offer of a "Future Fair for All" and highlight Labour's message on the risk that the Tories pose that the Tories threaten an age of austerity that people in the mainstream middle can't afford. |
| Medio |
Prensa y publicaciones
|
| Mercado | Reino Unido |
| Actor /Celebridad |
David Cameron
|
