Ikea - "Trapped in the 90s"

McCann Spain

McCann Spain Madrid, España

686

Título	Trapped in the 90s
Agencia	McCann Spain
Campaña	IKEA 25 ANNIVERSARY "Trapped in the 90´s"
Anunciante	IKEA
Marca	Ikea
Posted	Noviembre 2022
Sector Empresarial	Utensilios domésticos, decoración y jardinería
Sinopsis	IKEA arrived in Spain 25 years ago, and that moment marked the birth of a new generation who don’t know life without the brand: the IKEA natives.As a result of this insight, the strategy was key to demonstrate the impact IKEA has had on our homes. We picked six of these IKEA natives and invited them to take a horrific trip in time to the 1990s in the form of a reality show.In over 100 hours of filmed content, these Gen Zers had to survive a house with an explosive stove, heavy itchy blankets, rotary phones, smoky mirrors, and dim lights... But in this nightmare, there was a ray of hope—the “IKEA paradise,” where new products were given to those who won challenges, making their lives a little bit more comfortable.
Medio	Interactivo
Responsable de la creación	Emiliano Gonzalez De Pietri
Director del grupo de creación	Álvaro López
Director del grupo de creación	Martín Subercaseaux
Director artístico	Lorena Álvarez
Responsable de conceptos / redactor	Agustina Lavignasse