Miller Lite - "Wonderful World "

TBWA\Chiat\Day Los Angeles

TBWA\Chiat\Day Los Angeles Los Angeles, Estados Unidos

1900

Marca: Miller Lite
País: Estados Unidos

Anunciante: Miller Lite

Título	Wonderful World
Agencia	TBWA\Chiat\Day Los Angeles
Campaña	Wonderful World
Anunciante	Miller Lite
Marca	Miller Lite
Fecha de primera difusión/publicación	2015 / 3
Sector Empresarial	Cervezas, sidras, cervezas ligeras
Sinopsis	TBWA\Chiat\Day LA has launched a new anthem ad for Miller Lite entitled “Wonderful World.”
Filosofía	The 60-second spot celebrates everyday pleasures and the small joys of life. “They tell you it’s out there somewhere…upon a star, over a rainbow, through the woods, down a road less traveled” says the voiceover, over footage of friends enjoying a Miller Lite while bowling and playing softball. “But it’s not on a map or some app, it’s not success or excess, it’s not someday or somehow,” the spot concludes as the scene shifts to a backyard barbecue, “It’s wherever you are, whatever is true.” The spot’s positivity stands in contrast to rival Budweiser’s continuing trolling of hipsters (although there is a slight nod to hipster bashing via one guy’s “I Hate Kale” t-shirt). Rather than trying to take down the competition, Miller Lite instead presents itself as an integral part of the type of fun occasions anyone can relate to. While this is certainly nothing new for the category, the spot does manage to chart some new ground through its distinctive direction (the shot from the bowling ball’s perspective bleeding into a runner sliding into second base at a softball game comes to mind). And while some may find the narrative voice a tad on the cheesy side, it at least avoids making the brand seem bitter and hypocritical.
Medio	Televisión
Duración	60 seconds
VFX	A52
Chief Marketing Officer	Andy England
VP of Brand Marketing (Miller Family of Brands)	Gannon Jones
Senior Director (Miller Family of Brands)	Ryan Reis
Director (Miller Lite)	Greg Butler
Senior Marketing Manager (Miller Lite)	Jeanne-ette Boshoff
Marketing Manager (Miller Lite Multicultural)	Julia Watson
Responsable de la creación	Stephen Butler
Director ejecutivo de creación	Fabio Costa
Director creativo	Mark Peters
Director creativo	Jason Karley
Director creativo	Rick Utzinger
Director creativo	Matthew Woodhams- Roberts
Director creativo	David Horton
Senior Art Director	Dave Estrada
Senior Writer	Nick Ciffone
Responsable de la producción	Brian O’Rourke
Productor ejecutivo	Anh-Thu Le
Senior Producer	Stanton Hill
Business Lead	Jill Nykoliation
Group Account Director	Chris Hunter
Group Planning Director	Scott McMaster
Director de cuentas	Bryan Reugebrink
Jefe de cuentas	Tommy Cottam
Productora	Smuggler
Productor ejecutivo	Lisa Tauscher
Realizador	Henry-Alex Rubin
Productor delegado	Andrew Colon
Editorial	Rock Paper Scissors
Montador	Damion Clayton
Assistant Editor	Benjamin Cline
Productor	Ana Orrach
Producer	Zach Wakefield
Flame Artist	Pat Murphy
Colorista	Paul Yacono
Mix	Lime Studios
Productor ejecutivo	Susie Boyajan
Mixer	Joel Waters
Assistant Mixer	Tom Paolontonio
Assistant Mixer	Kayla Mashburn
Música	Beacon St.
Productor ejecutivo	Adrea Lavazzoli
Compositor de música	Andrew Feltenstein