| Título | Cristalgram |
| Agencia | Y&R Lima |
| Campaña | Cristalgram |
| Anunciante | ABInbev / Grupo Modelo |
| Marca | Cristal |
| Fecha de primera difusión/publicación | 2019 / 5 |
| Sector Empresarial | Cervezas, sidras, cervezas ligeras |
| Filosofía | Have you noticed? Stories in selfie mode are shown flipped and writing appears backwards. Cristal and VMLY&R Peru have noticed too, so they have developed CRISTALGRAM, a campaign designed to launch a special beer edition with a flipped label, so when you share your moments in todayís most popular platform, your stories will appear exactly as they should. This campaign, launched in Peru, was made mainly for Instagram and aimed at a young target audience, who rapidly adopted the proposal and shared this new experience in Instagram. |
| Medio | Redes Sociales |
| Duración | |
| Chief Executive Officer (CEO) | Eduardo Grisolle |
| Director ejecutivo de creación | Tin Sanchez |
| Director creativo | Beto Noriega |
| Director creativo | Jorge Soto |
| Responsable de conceptos / redactor | Luis CastaÒeda |
| Director de cuentas | Ra˙l LÛpez-Guerra |
| Productor de la agencia | Malena Mellado |
| Productora | Sangre† |
| Realizador | Sangre |
| Music & Sound Design | Zumba |
| Marketing Director | Hern·n Ugarte |
| Marketing Manager | Natalia Ferreyros |
| Brand Lead | Kiara Kottke |
| Brand Lead | Eduardo Miro Quesada |
| Brand Lead | Renzo Palacios |
Más creaciones
VER TODOThe Prevention Formula
- MARCA:
- Opal
- AGENCIA:
- VMLY&R Lima
Bottle Tiles
- MARCA:
- Arequipeña Beer
- AGENCIA:
- VMLY&R Lima
The Prevention Formula 2
- MARCA:
- Opal
- AGENCIA:
- VMLY&R Lima
The Prevention Formula 3
- MARCA:
- Opal
- AGENCIA:
- VMLY&R Lima
The Prevention Formula 1
- MARCA:
- Opal
- AGENCIA:
- VMLY&R Lima
Dominique
- MARCA:
- League Against Cancer
- AGENCIA:
- VMLY&R Lima
Rembrandt
- MARCA:
- League Against Cancer
- AGENCIA:
- VMLY&R Lima
El Greco
- MARCA:
- League Against Cancer
- AGENCIA:
- VMLY&R Lima