American Airlines - "Stand Up To Cancer"

CP+B

CP+B Boulder, Estados Unidos

24399

This ad is part of the ACT Responsible Collection

Marca: American Airlines
País: Estados Unidos

Anunciante: American Airlines

Título	Stand Up To Cancer
Agencia	CP+B
Campaña	Stand Up To Cancer
Anunciante	American Airlines
Marca	American Airlines
Fecha de primera difusión/publicación	2017 / 6
Sector Empresarial	Transportes aéreos, de carreteras y marítimos, ferrocarriles
Sinopsis	American Airlines and nearly 60 of its cancer fighting, surviving and co-surviving team members came together to film a campaign as part of its collaboration with Stand Up To Cancer and (SU2C) ambassador Bradley Cooper. Each participating team member in this new campaign from agency CP+B has been personally affected by cancer, and several are still undergoing treatment or caring for a loved one fighting the disease. Directed by Vincent Haycock of Park Pictures, this Stand Up To Cancer spot centers on John Biegel whom we see as an infant, a lad, a military serviceman and now an American Airlines pilot/captain who is undergoing treatment for pancreatic cancer. He and American Airlines colleagues come together in this piece, meeting Cooper along the way. For the overall campaign, American Airlines team members from 24 locations around the system, representing pilots, flight attendants, mechanics, gate and reservation agents, fleet service clerks and more, who either personally experienced (or have a loved one who did), participated. In all, they dealt with 18 different types of cancer including; breast, melanoma, lymphoma, pancreatic cancer and more. The campaign was shot in the airline’s hangar at Los Angeles International Airport (LAX). The campaign supports Stand Up To Cancer’s collaborative cancer research. During the month of June, American will donate $1 to Stand Up To Cancer for every flight purchased on aa.com, up to $1 million.
Medio	Televisión
Duración	60 seconds
Editorial	Whitehouse Post
VFX Company	Methodstudios
Actor /Celebridad	Bradley Cooper
Client Partner	Stand Up To Cancer
Responsable de la creación	Ralph Watson
VP, Executive Creative Director	Michael Raso
Director creativo	Mona Hasan
Director creativo	Stephanie Kohnen
VP / Director of Content Production	Sloan Schroeder
Integrated Producer	Jackie Maloney
Music Director	Andy Hamm
Productora	Park Pictures
Realizador	Vincent Haycock
Director de fotografía	Evan Prosofksy
Productor ejecutivo	Jackie Kelman-Bisbee
Productor ejecutivo	Dinah Rodriguez
Responsable de la producción	Anne Bobroff
Productor	Michelle Currinder
Montador	Charlie Harvey
Productor ejecutivo	Joni Williamson
Productor	Sasha Grubor
Responsable de la producción	Ananda Reavis
VFX Artist	Wensen Ho
Productor ejecutivo	Robert Owens
Productor	Thuy Ta
Colorization	Company 3
Colorista	Tom Poole
Productor ejecutivo	Ashley McKim
Director creativo	Kelly Bayett
Productor	KC Dossett
Sonido	Lime Studios
Sound Designer	Mark Meyuhas
Mixer	Peter Lapinski
Productor ejecutivo	Susie Boyajan