Toyota - "Get your Energy back"

Saatchi & Saatchi EMEA

Saatchi & Saatchi EMEA London, Reino Unido

7048

Marca: Toyota
País: Reino Unido

Anunciante: Toyota Motor Corporation

Título	Get your Energy back
Agencia	Saatchi & Saatchi EMEA
Campaña	Get your energy back
Anunciante	Toyota Motor Corporation
Marca	Toyota
Posted	Noviembre 2010
Producto	Auris HSD
Sector Empresarial	Automóviles
Lema	Get your Energy back
Sinopsis	Top creative teams from Saatchi & Saatchi London, Milan, Brussels and Düsseldorf have created "Get Your Energy Back" campaign for Toyota Auris HSD
Filosofía	The new Auris HSD therefore is able to combine a variety of benefits and a complex but highly advantageous technology which needed to be explained in an integrated campaign able to present the car and what it stands for in a clear and simple way across Europe. An interesting but complex challenge for Saatchi & Saatchi, which relied on its International One Agency System to involve the best talents of the network and match the expectations. The result was a singled minded and engaging campaign under the banner of "Get your energy back", able to translate the easiness and cleverness of the product in different ways: from the touch-screen technique in TV, to the online energy world, through smart print executions. A truly international campaign aired in the whole of Europe, starting from the 1st August.
Problema	Toyota have taken their renowned full-hybrid system and put it in their new, great looking hatchback; the result is the new Auris Hybrid (or “Auris HSD”). The first and only full-hybrid powertrain in the C-Segment. Thanks to Hybrid Synergy Drive technology the car's energy is literally recycled as you drive and stored in the car’s battery system.
Medio	Televisión
Director ejecutivo de creación	Adrian Caddy
Director artístico	Steve Carlin
Director artístico	Williams Tattoli
Director artístico	Stijn Klaver
Jefe de cuentas	Luca Neyroz
Jefe de cuentas	Florian Voigt
Supervisor depublicidad	David Brimson
Supervisor depublicidad	Dario Giustini