Thai Red Cross - "Eye Bank: Smallery Art Exhibition (film)"

BBDO Bangkok

BBDO Bangkok Bangkok, Tailandia

3652

Título	Eye Bank: Smallery Art Exhibition (film)
Agencia	BBDO Bangkok
Campaña	Eye Bank
Anunciante	Thai Red Cross
Marca	Thai Red Cross
Posted	Enero 2011
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Lema	Putting people in the shoes of those suffering can go a long way
Filosofía	Giffarine LZ vit, a brand of vitamins for the eyes, believes that patients with Corneal Disease can be cured and have a chance to see clearly once again.To help raise funds for Thai Red Cross Eye Bank, 156 artists were asked to create their artwork in 3x3 cm canvases. The tiny frames were later displayed at the Smallery Art Exhibition with all the proceedings (around US$ 15,000) going to the Red Cross.Both the artists (when creating) and the art lovers (when admiring the pieces) experienced the vision challenges of those with Corneal Disease.Can other charities around you benefit —maybe with the help of brands— from the empathy approach? Putting people in the shoes of those suffering, if done nicely, can go a long way.
Medio	Case Study
Director ejecutivo de creación	Suthisak Sucharittanonta
Director creativo	Subun Khow
Director creativo	Chanattapon Tiensri
Director artístico	Korakot Konkaew
Director artístico	Naphol Chantapakorn
Responsable de conceptos / redactor	Chanattapon Tiensri