| Título | Who is my boss? |
| Agencia | Tugboat |
| Campaña | Walk with you. |
| Anunciante | NTT Docomo, Inc. |
| Marca | Docomo |
| Fecha de primera difusión/publicación | 2010 / 4 |
| Sector Empresarial | Telefonía móvil y buscapersonas |
| Lema | Walk with you. |
| Problema | <!--StartFragment--> Lately the mobile phone market in Japan had been focused around the competitor who launched iphone & ipad with flashy publicity.As the market leader, Docomo needed to strike back. <!--EndFragment--> |
| Resultado | Campaign > Website 396,400 page view (Web + Mobile) > 9,417 tweets > Created huge buzz on-air & on-line throughout the nationwide Sales > Number of phones sold in this quarter was 5% increase over previous year. (First increase in 3 years)> 1,770,000 new users joined in this quarter, 400,000 more than forecasted. > Campaigned model “Galaxy S” sold out through out the nation. |
| Medio | Case Study |
| Realizador | Gen Sekiguchi |
| Realizador | Shinya Nakajima(Film) |
| Productor de la agencia | Kenji Mitsuhashi |
| Productor | Jun Inoue |
| Productor | Masakatsu Kasai |
| Director artístico | Tsubasa Kayasuga(Web) |
| Director artístico | Kengo Kato |
| Director artístico | Seijo Kawaguchi |
| Responsable de conceptos / redactor | Norihisa Dohmen |
| Responsable de conceptos / redactor | Tetsuro Aso |
| Responsable de conceptos / redactor | Taku Tada |
| Director creativo | Yasumichi Oka |
| Productora | Bridge |
| Productora | 1-10 design Inc. |
| Productora | Dentsu Tec Inc. |
| Productora | Tohokushinsha Film Corporation |
| Contribuciones agencia | Dentsu Inc. |
| Contribuciones agencia | NTT Advertising Inc |