| Título | Invisible Equipment |
| Agencia | AMV BBDO |
| Campaña | Invisible Equipment |
| Anunciante | Sainsbury's |
| Marca | Sainsbury's Active Kids |
| Fecha de primera difusión/publicación | 2011 / 2 |
| Sector Empresarial | Venta al detalle, distribución y cadenas de restaurantes |
| Sinopsis | Happy children have fun whilst doing a range of activities in a school gym hall. However, all equipment that they would need to take part in these activities is invisible. Kids bounce on invisible Space Hoppers, they skip with invisible skipping ropes and bounce on invisible trampolines. The equipment route powerfully communicates the fact that it's you, the customer, who can deliver this difference, through collecting Active Kids vouchers. As the ad comes to its conclusion, the sports equipment suddenly becomes visible, dramatising the way that you can make a difference to kids in your area through participating in the Active Kids scheme. |
| Filosofía | The campaign's objective is to show the positive impact that collecting Active Kids vouchers has on kids in people's local area |
| Problema | The Active Kids scheme is one of Sainsbury's key CR commitments and has raised over £100m worth of equipment for participating schools and organisations since it launched. Kids love being active and through the scheme schools and sports clubs can receive a wide variety of sports equipment which helps to make PE and sporting activities more enjoyable |
| Medio | Televisión |
| Postproducción | MPC LDN |
| Audio Post Production | Jungle Studios |
| Director de publicidad | Claire Harrison-Church |
| Responsable de conceptos / redactor | Aidan McClure |
| Director artístico | Laurent Simon |
| Planificador de cuentas | Sophie Lewis |
| Planificador de cuentas | Steve Mustarde |
| Realizador | Mitch Stratten |
| Fotógrafo | Ian Foster |
| Productor de la productora | Sally Newsom |
| Productora | Hijinx |
| Media Planner | Charlotte Bristow |
| Productor de la agencia | Polly Lowles |
| Productor de la agencia | Tanya Hairman |