Título | Sarah |
Agencia | BBDO Group Germany |
Campaña | Remember Me |
Anunciante | Alzheimer Research Initiative |
Marca | Alzheimer Research Initiative |
Fecha de primera difusión/publicación | 2018 / 4 |
Sector Empresarial | Asociaciones de información y de la lucha contra la enfermedad |
Lema | Piece by piece alzheimer's takes away the memory. Help to win the fight. |
Sinopsis | As Alzheimer’s progresses, facial recognition and memories fade, diminishing relationships and leaving many Alzheimer’s patients isolated and lonely. To bring this feeling closer to the general public we created a series of unrecognizable family portraits. Through the eyes of an Alzheimer’s patient, cherished relationships become an unsolvable puzzle made up of shuffled memories that fade away piece by piece. |
Medio | Prensa y publicaciones |
Responsable de la creación | Wolfgang Schneider |
Diretor Geral de Criação | Kristoffer Heilemann |
Director ejecutivo de creación | Tobias Feige |
Director ejecutivo de creación | Daniel Haschtmann |
Director creativo | Jacobo Concejo |
Director creativo | Sebastian Steller |
Director artístico | Dejan Handjiski |
Director artístico | Martino Monti |
Responsable de conceptos | Alma Haser |
Responsable de conceptos / redactor | Sebastian Steller |
Postproducción | Stefan Kranefeld Imaging |
Fotógrafo | Stefan Kranefeld |
Comprador de arte | Birgit Paulat |