CCO/Writer + Creative Consultant, CCO
at
Cangria, speaker@Cannes '15+'16+'17, Co-Founder Hopeland (Charity), Entrepreneur
New York, Estados Unidos
| Título | Most Honest City |
| Agencia | SS+K |
| Campaña | The Most Honest City in America |
| Anunciante | Honest Beverages |
| Marca | Honest Tea |
| Fecha de primera difusión/publicación | 2011 / 3 |
| Sector Empresarial | Café, té, bebidas a base de chocolate calientes, preparados para el desayuno |
| Filosofía | To find the most honest city in America, SS+K, New York created unmanned pop-up Honest Tea stores that relied on the honor system. |
| Problema | Honest Tea had a limited budget and wanted ot make lots of noise to introduce themselves into new markets across the country. So we created a campaign from their very essence: honesty. |
| Resultado | 280 million total impressions 160 press stories $2.8 million in earned media, including dozens of TV news stations |
| Medio | Ambient |
| Productora | Interference |
| Responsable de cuentas de agencia | Laura Blackburn |
| Director de cuentas | Alex Mailman |
| Productor delegado | Ben Cohen |
| Director creativo adjunto | Matt Ferrin |
| Director creativo adjunto | Sam Mazur |
| Responsable de la creación | Marty Cooke |
| Director creativo | Sam Saunders |
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