Omo - "The Omo Tag"

TBWA\RAAD

TBWA\RAAD Beirut, Líbano

Premios

10051

Marca: Omo
País: Líbano

Anunciante: Unilever

Título	The Omo Tag
Agencia	TBWA\RAAD
Campaña	The Omo Tag
Anunciante	Unilever
Marca	Omo
Fecha de primera difusión/publicación	2019 / 1
Sector Empresarial	Productos de limpieza, jabones, detergentes
Sinopsis	The OMO Tag is like those you’ll find on all new clothes, but made entirely out of OMO detergent and 100% water-soluble. To reassert the brand's cause of advocating for an active lifestyle, the agency partnered with Lebanon’s biggest sports’ shop and placed the tags on the types of clothes that get the most dirty. Consumers simply had to remove the tag and put it inside their washing machines. It produced enough detergent to wash up to three garments, enabling users to witness OMO’s stain-removing power through an immersive experience.
Medio	Case Study
Duración	30 seconds
Responsable de la creación	Walid Kanaan
Director ejecutivo de creación	Manuel Bordé
Director ejecutivo de creación	Fouad Abdel Malak
Director artístico	Oswaldo Sa
Director creativo adjunto	Oswaldo Sa
Director artístico	Pedro Velasquez
Responsable de conceptos / redactor	Leonardo Konjedic
Responsable de conceptos / redactor	Tarik Frank
Motion Graphics Designer	Lucas Pimenta
Director de cuentas	Diana Georges
Communications Director	Romy Abdelnour
Head Of Planning	Remie Abdo
Planificador estratégico	Heela Daudzai
Production support	Christopher Ghorayeb
Responsable de la producción	Rouba Asmar
Managing Director	Sagar Mirchandani
Director de proyectos	Mickdad Bhojani
Chemical composition analyst	Fatima Durrain
Print Technical Specialist	Ankit Bhatia
Production Unit Director	Saad Khan
Technical Lead	Marwan Elhussein