| Título | Mr. Lee, Tailor To Superheroes And Villains |
| Agencia |
Leo Burnett Madrid
|
| Campaña |
Mr. Lee, Tailor To Superheroes And Villains
|
| Anunciante |
Sony Corporation of America
|
| Marca |
Sony Playstation
|
| Posted | Julio 2011 |
| Sector Empresarial | Organización de actos y ferias
|
| Filosofía | The challenge was to make a design great enough to reach fans: Comic Fans - Video Games Fans - MMO players Fans The design also had another challenge: to mix two worlds: the old fashion look of a tailor shop with a modern and cool touch of Playstation |
| Resultado | The Madrid shop was more successful than Gotham city's. The appointments were all filled in just a few hours and hundreds of suits were ordered. The earn media represented 4000% Return On Investment to the brand. And we are talking about news content, not advertising. "Mr. Lee´s tailor shop is our most successful launch campaign since I've been working at Playstation." Francisco Sayans. Interactive Media Manager. PlayStation. |
| Medio |
Packaging, marcas y diseño
|
| Director ejecutivo de creación |
Chacho Puebla
|
| Director creativo |
Juan Christmann
|
| Director creativo |
Juan Sevilla
|
| Director artístico |
Bruno Nakano
|
| Director artístico |
Juan Sevilla
|
| Responsable de conceptos / redactor |
Juan Christmann
|
