| Título | Invisible Children (Case Study) |
| Agencia | Naked Communications |
| Campaña | Invisible Children |
| Anunciante | UNICEF |
| Marca | UNICEF |
| Fecha de primera difusión/publicación | 2013 / 7 |
| Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
| Lema | Make the invisible- visible. |
| Sinopsis | The End Violence Against Children initiative urges people around the world to recognize violence against children and join global, national or local movements to focus collective action on ending it. Every day, out of the spotlight, children are subjected to appalling cruelty and abuse. It happens all over the globe, in every setting—public and private, urban and rural, industrialized and developing, rich and poor. In this video, Liam Neeson discusses this silent crisis and encourages everyone to become more aware and involved. UNICEF believes that every child deserves to be safe and works throughout the world to protect girls and boys from abuse and exploitation. #ENDviolence is UNICEF's new multi-year global initiative to generate momentum in preventing and responding to violence against children. To donate or learn more, please visit http:www.unicefusa.org. Also a microsite, unicefusa.org/endviolence, and a social media guide outlines ways for children, parents and communities to take action, such as getting informed and involved, organizing events and public discussion forums, supporting child victims of violence and working with global and local UNICEF partners. UNICEF’s Stamp It Out photo contest on Instagram calls for contributors to post their images with the #EndViolence hashtag. |
| Medio | Televisión |
| Duración | |
| CEO | Carla Serrano |
| Managing Partner | Steven Panariello |
| Strategist | Robyn Fukomoto |
| Productora | Brand New School |
| Realizador | Jonathan Notaro |
| Productor ejecutivo | Devin Brook |
| Postproducción | Brand New School |
| Flame Artist | Mark French |
| Flame Artist | Greg Cutler |
| Montador | Michael Hoermann |
| Resolve Colorist | Matthew Schwab |
| Diseñador | Matthew Lee |
| Gráficos 3 D | Russ Wootton |
| Senior Producer | Samantha Proctor |
| Actor /Celebridad | Liam Neeson |
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