Partner & CCO Associé, Vice-président principal, création
at
Ogilvy
Montréal, Canadá
| Título | Bullet |
| Agencia | BCP |
| Campaña | Bullet |
| Anunciante | Accueil Bonneau |
| Marca | Accueil Bonneau |
| Fecha de primera difusión/publicación | 2012 / 11 |
| Sector Empresarial | Derechos Humanos |
| Lema | Invitation to a wild game dinner to benefit l'Accueil Bonneau |
| Filosofía | L’Accueil Bonneau, a charitable organization that has been at the service of Montreal’s homeless population for the past 135 years, wanted to create an event which would mobilize hunting enthusiasts within Montreal’s business elite to a Wild Game Benefit Dinner in order to raise funds for its operations. For the occasion, we created a unique direct mail piece featuring a rifle bullet encased in a wooden box with a message that read: “This bullet could save lives”. A paper housed inside the cartridge invited the recipients to register for the benefit dinner online. In just one evening, we raised over $65,000. |
| Medio | Case Study |
| Director creativo | Étienne Bastien |
| Director creativo | Jonathan Rouxel |
| Director artístico | Antoine Dasseville |
| Responsable de conceptos / redactor | Jonathan Rouxel |
| Diseñador | Antoine Dasseville |
| Responsable de conceptos / redactor | Dom Bulmer |
| Responsable de cuentas de agencia | Michèle Bastien |
| Productor de la agencia | Frederique Bissonnet |
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