| Título | Mitoys |
| Agencia | Oniria\TBWA |
| Campaña | Pop Legends |
| Anunciante | Mitoys |
| Marca | Mitoys |
| Posted | Junio 2019 |
| Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
| Sinopsis | Mitoys is a cultural startup that wants to connect the new generation through design and technology with paraguayan culture. With Mitoys, we recreate the mystical stories about the paraguayan myths. Indigenous art was our inspiration to create the identity of the project. We designed the stories of guarani myths with the Mby’a Guarani Community from the Paraguayan Chaco. The process was 100% handmade. We simply used paper and black ballpoint pen to create the artistic work and typographies. |
| Medio | Cartel |
| Responsable de la creación | Camilo Guanes |
| Director ejecutivo de creación | Daniel Achaval |
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